Taking control over your own advertising is what our client is all about. They have created a revolutionary SaaS solution that allows companies to develop and managen their own online advertising process. This also enables their clients to be more cost efficient.
Together with their team of professional they are constantly improving their product. Right now they have offices in Portugal and Amsterdam.
For their team in Amsterdam we are looking for an entrepreneurial Marketeer who has experience working within a scale-up organization, preferably a SaaS solution.
You will be responsible for developing and executing our clients marketing strategy. You will identify and segment audiences and develop integrated campaigns that engage, re-engage, inform and activate leads. Their ideal candidate will be an acquisition expert that can roll up his/her sleeves, work together with their copywriter and designer, partner with stakeholders, and scale out demand generation funnels.
Main responsibilities Marketing Specialist SaaS
- Generate new leads by leveraging a variety of online marketing channels and strategies, including email, paid advertising, landing pages and content marketing.
- Develop inbound digital marketing campaigns with core content to generate demand and leads (eg lead magnets like white papers, webinars, checklists, tools and infographics), including email marketing nurture and drip campaigns.
- Creating light content such as emails, landing page copy and blog optimizations.
- Data-driven experiments, reporting on campaign performance, and forecasting where to make adjustments to continue to drive results and improve our growth strategy.
- Use automation to improve processes and productivity, and make recommendations to support an organization scaling at a rapid pace.
- Establish KPIs, track performance/success, measure, analyze and optimize campaigns based on performance. Prepare marketing reports and post-program analysis summarizing campaign results.
Skill set Marketing Specialist SaaS
- 3+ years of experience in B2B online marketing, ideally in SaaS or ad tech
- Proven experience carrying out demand generating efforts, including planning, prioritizing, and implementing the strategy
- A data-driven attitude to help drive experimentation
Results oriented: highly analytical and metrics driven - A passion and deep understanding of the marketing and sales funnel to drive business growth
- A strong working knowledge of Hubspot
- Master the English language (both verbal and written)
- Team player and winning can-do attitude
Benefits Package
- Be at the core of a mission-driven team at one of the most promising ad-tech companies in the Netherlands to expand globally
- Possibilities to grow with the startup
- Work in an ambitious team
- There is plenty of room for self-development and career perspective is evident
- Startup vibe: free drinks, fresh fruit and regular team events